Why I built Allday OS.

I spent four years working for an events caterer - from my last year of school until I left to become a software engineer.

Except it wasn't really a catering kitchen when I started. It was my local restaurant, and the weddings were the thing growing on the side. We'd prep every wedding out of the same small restaurant kitchen, around the restaurant's own service.

By the time I left, that side of things had grown to more than 150 events a year. It's one of the most impressive things I've watched anyone build.

At some point, you stop working for the business - to work on the business. But it means the day stops living in your head. Early on, you could see the whole operation just by standing in that one small kitchen. At 150 events a year and growing - you can't always be in the room.

Nothing was broken. It just struck me, once I was writing software, that at that size you should be able to see all of it at a glance - the calendar, the covers, who's prepping what. And that once you can see it, you can do more than keep on top of it. You can grow on purpose.

If you're ambitious about growing your catering business, I'd love to show you.

- Thomas